24 de abril de 2019
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LatAm farmers boost production with artificial intelligence

Panama City, Oct 26 (efe-epa).- Latin American farmers now have access to a next-generation tool to boost production thanks to Microsoft's artificial intelligence platform, a company executive said here.

Panama City, Oct 26 (efe-epa).- Latin American farmers now have access to a next-generation tool to boost production thanks to Microsoft's artificial intelligence platform, a company executive said here.

Microsoft's director of marketing and operations for Central America, Ineke Geesink, told EFE that she is collaborating with the Inter-American Institute for Cooperation on Agriculture (IICA) for the prevention of pests and plagues for users of its services through the incorporation of AI with sensors and chatbots, among other instruments.

"It's really an artificial intelligence solution that's going to help them prevent plagues," she said.

She noted that about three months ago "we started with Costa Rica and I understand there are also some South American countries using the chatbot service."

The plan is for Costa Rica-based IICA "to start spreading the use of these instruments around the hemisphere over the next few months," she said. "Since they're in the cloud, the innovations are constantly being upgraded."

Microsoft, she said, continues with IICA "as advisers. We don't just provide the technology but also professional support through our account executive Krushenka Reyes."

"With AI, companies and citizens in general will be able to carry out the process of digital transformation and define the path they're going to take, according to what they consider their priority," she said.

In the case of IICA, it covers "the whole agricultural sector, from the farm worker sowing seeds to the agribusiness corporation, everything connected with the process will have a digital transformation, and all to aid and empower the farmer by making his work more efficient."

"When a pest or something that can ruin crops shows up, what could be better than a farmer who has the solutions to keep it from spreading?" she said. "We also have solutions related to the climate."

Geesink is taking part in Panama's AI+ Tour, which wraps up this Friday, as part of a series of events across Latin America to show the transformational power of artificial intelligence.

According to a study presented Thursday in Panama, if Latin America steps on the accelerator in adopting digitization, the region will show an annual growth of 4.3 percent over the next decade.

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