18 de septiembre de 2019
ÚLTIMAS NOTICIAS:
English - News

Journalism in digital age must rethink how to reach its audience

By Gina Baldivieso

Santa Cruz, Bolivia, May 22 (efe-epa).- The challenge of journalism in the digital age continues to point toward determining what the audience's content and format preferences are, with the additional task of reaching a public whose attention is fragmented by the sheer amount of news and information accessible via their mobile devices.

This is one of the premises explored at the first Digital Journalism Forum by Agencia EFE, Spain's international news agency, in Bolivia, a forum held on Wednesday at the Hotel Marriott in the eastern city of Santa Cruz and sponsored by Repsol, Fonplata, Tecnicas Reunidas and Viva.

The main speaker at the forum was Agencia EFE's director of Digital and Business Development, Juan Varela, who besides being a journalist is also a consultant and communications executive with 30 years of experience in Spain, the United States and Latin America in online, audiovisual and print media.

The main thing for a journalist making the jump to digital is "understanding people, what they want, what the content is, but also what the formats are that interest them most," and how to ensure that the news they receive will be ever more interesting and attractive, Varela said.

"I think that that is the big challenge for journalism, which is the ongoing challenge although today it is increasing for us because the fragmenting of people's attention is very important," he said.

It's also about ensuring that the news has "more space in the lives of people and more screen time" on their mobile phones, which is the most-used device these days to access news and which Varela said "has completely revolutionized access to content and news."

"We in the media have to adapt ourselves and be able to share and distribute the best news possible with the best possible formats, by the closest device and which people feel is the most immediate," he said.

In an age when losing one's mobile device can become "one of the biggest tragedies of your life," journalists and media outlets have to be aware that when someone has that identification with a device like a cellphone "the content has to respond to those expectations," he added.

"It's all a challenge for the media, because there are no schedules here, there's no programming, one can access it 24 hours a day from anywhere and we have to be able to put the best news where the majority of the audience prefers to access it," Varela remarked.

According to the EFE exec, one of the main threats is the resistance to innovation, and so journalists must bear in mind that it's not winning the "big one," but rather being able to change more quickly and listen better to people that is important in this new age.

What doesn't change, however, are the principles that motivate journalism and its responsibility to provide "true, credible, high-quality, rigorous and confirmed" news content, he said.

The increase in warnings about "fake news" on the social networks creates an opportunity for the traditional media to regain the confidence of the public, but to do that they must know how to adapt.

Also participating in the forum were Fabiola Chambi and Nelfi Fernandez, prominent Bolivian online journalists, media directors and representatives of Bolivian companies.

In addition to the forum, Agencia EFE on Wednesday is inaugurating an exposition titled "EFE in Bolivia: 40 years in 40 photos" at the Casa Melchor Pinto in Santa Cruz, a photo exhibition that will be open to the public through June 9.

Comentarios

Histórico de noticias
Jason Moran and his ode to jazz arrive at New York's Whitney Museum

New York, Sep 17 (efe-epa).- Jason Moran, considered to be one of the most innovative jazz musicians in the United States, has created an ode to that...

Greta Thunberg, activists urge Congress to act on climate change

Washington, Sep 17 (efe-epa).- Sixteen-year-old Swedish environmental activist Greta Thunberg, along with a group of indigenous leaders, on Tuesday demanded...

Nicaragua zoo welcomes scarlet macaw born in captivity

Managua, Sep 16 (efe-epa).- Nicaragua's National Zoo has welcomed a baby scarlet macaw, a species in danger of extinction, born in captivity at the zoo for...

Baseball legend Mariano Rivera receives Medal of Freedom from Trump

Washington, Sep 16 (efe-epa).- Panama-born baseball legend Mariano Rivera, the former New York Yankees pitcher, on Monday received the Presidential Medal of...

New York hairdressers look after Latino community's mental health

By Ruth E. Hernandez Beltran

Purdue Pharma files for bankruptcy as per settlement

New York, Sep 16 (efe-epa).- Pharmaceutical giant Purdue Pharma, the manufacturer of the highly addictive opioid OxyContin, has filed for bankruptcy in the...

Vaping: Roulette of chemical ingredients that can cause cancer

Washington, Sep 16 (efe-epa).- Electronic cigarettes contain a chemical flavoring compound that can cause cancer and that has been prohibited as an additive...

Hurricane Humberto intensifies, threatens US coast with strong waves

Miami, Sep 16 (EFE).- Hurricane Humberto continues intensifying in the Atlantic on Monday and threatens to pound the southeast coast of the United States...

Honduran president asks CentAm to work together to overcome common enemies

Tegucigalpa, Sep 15 (efe-epa).- Honduran President Juan Orlando Hernandez on Sunday urged Central Americans to unite to face "common enemies," including...

Venezuelans in forefront of new delivery operations in Ecuador

By Daniela Brik

Maradona makes stumbling debut as Gimnasia coach

Buenos Aires, Sep 14 (efe-epa).- Diego Maradona had a bitter first outing as the new coach for Gimnasia y Esgrima La Plata, falling to Racing Club 2-1...

Argentina's gov't to present new budget amid economic woes

Buenos Aires, Sep 15 (EFE).- Finance Minister Hernan Lacunza will present the proposed 2020 budget to the Argentine Congress this week, a budget that will...

UN proposes better education, security to protect religious sites

By Mario Villar

Bolivian indigenous people try to recover in aftermath of Amazon fires

By Gabriel Romano

Celebrities turn out to help Bahamas after Hurricane Dorian

San Juan, Sep 12 (efe-epa).- Almost half of the 2,500 people listed as missing after Hurricane Dorian devastated the northwestern Bahamas have been tracked...

Migrant advocate says Mexican gov't hindered by political realities

By Juan Manuel Ramirez G.

Bahamas officials estimate 2,500 missing after Hurricane Dorian

San Juan, Sep 11 (efe-epa).- Bahamas emergency authorities estimate that some 2,500 people are missing after the devastating passage of Hurricane Dorian...

Trump doesn't rule out easing Iran sanctions to pave way for Rouhani summit

Washington, Sep 11 (efe-epa).- President Donald Trump on Wednesday did not rule out relaxing US sanctions on Iran in the coming weeks, amid rumors that he...

Mexico's gov't pumps $5 bn in capital into Pemex

Mexico City, Sep 11 (efe-epa).- The federal government said Wednesday that it was pumping $5 billion in capital into Petroleos Mexicanos (Pemex), bolstering...

Trump rips Fed, urges rate cuts and zero interest rates

Washington, Sep 11 (efe-epa).- President Donald Trump renewed his attacks on Federal Reserve policy makers on Wednesday, calling them "Boneheads" and urging...

Trump threatens Taliban on anniversary of 9/11

Washington, Sep 11 (efe-epa).- President Donald Trump on Wednesday - the 18th anniversary of the 9/11 terrorist attacks - promised to escalate combat...

Apple opts for classic look with new iPhones, focuses on camera improvements

By Marc Arcas

TV series "Monarca" shows Mexico that doesn't ride burros or wear sombreros

Mexico City, Sep 10 (efe-epa).- The television series "Monarca," which will air on Netflix on Sept. 13, depicts a Mexico that is "current, that doesn't ride...

Tenharim tribe, the guardians of the Amazon, battling against wildfires

By Fernando Bizerra