21 de abril de 2021
English - News

Apple celebrates 45th anniversary planning to move from hardware to services

By Marc Arcas

San Francisco, Mar 31 (efe-epa).- From Mac computers to iPhones and now into services like the App Store application, Apple on Thursday celebrated its 45th anniversary with the aim of continuing to reinvent itself and guarantee itself a predominant position in the business world after having revolutionized every sector into which it has ventured so far.

Almost half a century since Steve Jobs and Steve Wozniak spent hours upon hours in the family garage in Palo Alto, California, building the computers that they would take to market, the company is now seeking to capitalize on this story in the coming years.

To do that, in a market for computers and cellphones that's more and more saturated, where gaining market share requires enormous investments and efforts, Apple is now focusing its strategy on taking advantage of the "captive" customers it already has so that their lives revolve almost fully around the company and the services it can provide.

The Cupertino company, which since its inception has always placed its main bets on design, image and marketing, wants having an iPhone, an iPad or a Mac to be a decision not to buy something else but rather to acquire a lifestyle, a physical entry portal to an intangible world: that of music and television consumption, games, news, etc.

It is within this context that all the firm's new services have been developed and announced in recent years: Apple TV+, Apple Card, New+, Apple Arcade ... and, of course, the jewel in the crown, the already veteran virtual App Store.

For the firm headed by Tim Cook, the revolution over the past decade was the iPhone, which since it was first presented in 2007 by Jobs has achieved an immense worldwide popularity and now is carried in the pockets and pocketbooks of approximately a billion users, according to the Statista Web site.

Now, it's all about building on this gigantic user base so that when all those people watch TV, read news stories or pay for their other purchases, they do so via Apple.

Cook - who took over the company after Jobs' death in 2011 and who has always been credited with more strategic vision, but less creativity, than his predecessor - has openly detailed the plan on several occasions and, for now, it seems to be humming along perfectly.

Just in the past five years, the firm has doubled its income from the services it provides, bringing in almost $53.8 billion in 2020 in that segment, which is the company's second biggest income source behind only the iPhone and ahead of other flagship products such as Mac computers and iPad tablets.

In fiscal years 2019 and 2020, when the company was burdened by downward trending sales of iPhones worldwide, it was the increase in services income that allowed the firm to overcome that and stay on the growth path.

Emboldened by the great trajectory of his personal choices for the firm so far, Cook has doubled down on the strategy and in an interview at the beginning of this year with Outside Magazine he said that the company will not be remembered for the Mac or the iPhone but rather for its contributions to the health sector.

The company CEO said he believed that when people look back in the future and ask what Apple's contribution was, the answer will be in the area of health and wellbeing.

The express wish of practically all the big tech companies - getting into the health services sector - is a move that is just as risky and huge as the potential profits, and without a doubt Apple, with its Apple Watch smartwatch and Fitness+ sports subscription service, is among the Silicon Valley firms with the best chances for success.


Histórico de noticias
Free joints for people vaccinated against Covid-19 in New York

By Jorge Fuentelsaz

Apple completely redesigns iMac, puts its own M1 chip into iPad Pro

San Francisco, Apr 20 (EFE).- Apple on Tuesday held its first big hardware event of 2021, the highlights of which included the complete redesign of the...

Mexican UFO-logist journalist investigates crop circles in documentary

Mexico City, Apr 20 (EFE).- Mexican journalist and UFO-logist Jaime Maussan will host a television documentary titled "Circulos de cultivo" (Crop circles),...

Biden hopes jury delivers "correct" verdict in Floyd murder case

Washington, Apr 20 (EFE).- President Joe Biden said Tuesday that he hopes that the verdict in the trial of former Minneapolis police officer Derek Chauvin...

Protesters gather at detention center, ask Biden to keep his promises

Miami, Apr 19 (EFE).- About 30 demonstrators gathered on Monday outside a US Immigration and Customs Enforcement detention center in South Florida to call...

Uruguay's "Painted Birds" area vying for responsible tourism award

By Santiago Carbone

Fossils of new dinosaur species found in Chile

Santiago, Apr 19 (EFE).- The Chilean Culture Ministry on Monday announced the discovery of a new species of dinosaur measuring an estimated 6.3 meters (20.7...

US warns Russia of consequences if jailed Navalny dies

Washington, Apr 18 (EFE).- White House National Security Advisor Jake Sullivan on Sunday warned Russia that there will be unspecified "consequences" for the...

Sao Paulo eases restrictions despite pandemic surge in Brazil

Sao Paulo, Brazil, Apr 18 (EFE).- Sao Paulo, Brazil's most populous state and the one hardest hit by the Covid-19 pandemic, on Sunday reopened its churches...

Brazil surpasses 355,000 Covid deaths with current death rate 3,000 per day

Sao Paulo, Brazil, Apr 13 (EFE).- Brazil registered 3,808 Covid-19 deaths in the past 24 hours, bringing the official nationwide coronavirus death toll...

Police officer who shot Wright resigns, family rejects "accident" claim

By Alex Segura Lozano

Biden, NATO issue warnings over Russia's military buildup near Ukraine

Brussels, Apr 13 (EFE).- NATO Secretary-General Jens Stoltenberg on Tuesday demanded that Moscow "immediately" halt its military buildup on its border with...

Huge statue of Christ being raised in southern Brazil

Encantado, Brazil, Apr 13 (EFE).- On a hill in southern Brazil workers have been assembling the metal skeleton of a huge statue for a little over a year....

Peruvians between rock and hard place before "least bad" runoff election

By Carla Samon Ros

Biden calls for calm after death of young black man in police shooting

Washington, Apr 12 (EFE).- President Joe Biden on Monday lamented the "tragic" death of African American Daunte Wright, who was shot to death on the weekend...

Yaku, the invisible candidate making his mark on Ecuador's politics

By Daniela Brik

Evo Morales' party defeated in local Bolivia elections

La Paz, Apr 12 (EFE).- The governing Movement Toward Socialism (MAS), headed by former President Evo Morales, was defeated in the gubernatorial races in...

Matsuyama becomes 1st Japanese to win Augusta Masters

Augusta, Georgia, Apr 11 (efe-epa).- Hideki Matsuyama, ranked No. 25 in the world, on Sunday fulfilled his lifelong dream of becoming the first Japanese to...

Trump rails against election "fraud," McConnell

Miami, Apr 11 (efe-epa).- Former President Donald Trump once again attacked Senate Minority Leader Mitch McConnell at a private fundraising event on the...

Brazil resumes subsidies to poorest amid worsening pandemic

Brasilia, Apr 6 (efe-epa).- The Brazilian government on Tuesday resumed paying monthly subsidies designed to alleviate the economic dislocation being caused...

El Salvador focusing on students' mental health as classes resume

By Hugo Sanchez

Karla Souza finding right comedic note in "Home Economics"

By David Villafranca

"Godzilla vs. Kong" revives US box office with biggest pandemic screening

Los Angeles, Apr 5 (efe-epa).- "Godzilla vs. Kong" has been reviving US and Canadian box offices over the Holy Week holidays, racking up the biggest ticket...

Rio, Sao Paulo facing possible Covid surge after 10 days of celebrations

By Nayara Batschke